I am lucky to work with a wide range of clients – from newspapers to bookmakers, sports organisations to link marketing companies. My career has evolved from the traditional NCTJ-qualified sport journalist beat – scribbling in shorthand and collecting quotes – to cater for multi-platform digital projects with clients across the world. A typical day for me can involve interviewing elite sport stars, transforming briefs into engaging content, editing thousands of words and liaising with managers on big-budget projects that push the boundaries of this incredible industry. It’s just as thrilling interviewing global sports stars and reporting at live events as it is seeing my clients happy. I love working with a diverse range of people and broadening my horizons every day.
These are just some of the clients I’m proud to work with:
F.C. Copenhagen
I’ve worked for F.C. Copenhagen as their English journalist and editor since studying in Denmark in 2010. My job pushes the FCK brand to a global audience, helping to force the club’s reputation outside of Denmark. It was my big break in journalism, has taught me about on-brand content creation, and is something I think all sporting institutions need if they want to expand their international recognition.
i newspaper
I work regular shifts as an online sport journalist for the i newspaper, where I write in-depth, unique and thought-provoking articles spanning the world of sport. Working as a sports journalist once again is refreshing and I’m deploying my SEO and editorial talents to reach even greater audiences. It’s what I love doing more than anything.
Unibet
Unibet were one of my first clients when I became a journalist in 2012. Over the years I’ve supplied content across the brand’s sportsbook, blog, marketing, SEO and external outreach, which has given me a unique insight into how outward-facing global digital platforms operate.
Gambling Group
When my editor at Unibet left to join Gambling Group in 2019 I was swiftly recruited as a journalist for the company. I write politics articles for gambling.com and football pieces for bookies.com. I love writing about politics and enjoy finding quirks in the market to better present big-hitting stories.
UEFA
I have worked for reputable brands all my career and in 2020 I began providing editorial services for UEFA.com’s core websites. I love European football, having worked for F.C. Copenhagen for a decade. My content for UEFA focuses on Champions League, Europa League and Nations League games.
“Having worked with and trusted Joe in my last two jobs, our working relationship is pretty solid”
– Jamie Casey, Gambling Group
Paddy Power
I began working with Paddy Power after spotting a major gap in their content. I now supply expert betting guides for the Paddy Power’s news website, utilising my SEO nous and copywriting capabilities to deliver unrivalled written content for a global audience.
Radio Times
I work closely with the Radio Times sport editor to produce high-end SEO-led previews and reviews, which have contributed to the site’s accelerated growth. I love to map out projects and deliver top quality results on deadline – and this offers a perfect work/life balance that suits me and the client.
Catena Media
Launching Short Story Ltd gave me the opportunity to work with more link-marketing companies, including global lead generation firm Catena Media. I provide my expert services to create high-end SEO articles focused on the betting industry that are targeted to defined demographics and audiences.
Resulta
Short Story has supplied editorial content for Canadian firm Resulta since 2020 and our close working relationship has resulted in us working on a wide range of projects, from UK-based sports sites to US betting news platforms.